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CitationFlow is a metric developed by Majestic, a leading SEO software company, to assess the authority and influence of websites based on their link profiles. It measures the quantity and quality of incoming links to a website, assigning a numerical score ranging from 0 to 100. The higher the CitationFlow score, the stronger the link profile and authority of the website. The strength of CitationFlow lies in its ability to provide an overview of a website's link authority. Instead of focusing on individual links, it considers the collective impact of all incoming links to a website, providing a holistic evaluation of its overall influence and trustworthiness. Majestic's CitationFlow score is derived from their extensive web crawling and link analysis. By analyzing the link graph, CitationFlow determines the flow of link equity and generates a comprehensive representation of a website's link profile. This analysis allows marketers and SEO professionals to gain valuable insights into the authority and impact of their website or specific webpages.

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